B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$0.15
$0.15 -- revenue per message for campaign messages (2025)
SMS campaign messages generate $0.15 in revenue per send according to 2025 Klaviyo benchmark data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.15
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Klaviyo
Primary
Tier A
https://topgrowthmarketing.com/ecommerce-sms-marketing-strategies/ ↗
Source Article
Ecommerce SMS Marketing: 7 Strategies That Drive Real Revenue in 2026 - Top Growth Marketing - eCommerce Ad & Email Marketing Partner
SMS marketing drives 10–15% of total revenue for top-performing DTC brands with click rates 5–10× higher than email and open rates above 95%. The key differentiator isn't the channel itself — it's list quality and send strategy. Brands that treat SMS as a 'discount blast' channel see rapid opt-outs;…
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo benchmark data
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
campaign messages: $0.15 revenue per message. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-marketing-campaign-revenue-2025
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<blockquote cite="https://lighthousedata.io/data/sms-marketing-campaign-revenue-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.15</strong> -- revenue per message for campaign messages<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/sms-marketing-campaign-revenue-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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