B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

$0.74

$0.74 -- revenue per message for SMS automations (triggered) (2026)

2026  · n=150,000  · Omnisend

Triggered SMS automations generated an average of $0.74 in revenue per send.

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Attribution: Omnisend View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
$0.74
Unit
Currency Usd
Data Vintage
2026
Entity
SMS automations (triggered)
Sample Size
150,000
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Omnisend Primary Tier B
https://www.audiencetap.com/blog/why-reply-to-buy-is-the-best-thing-in-text-marketing ↗
Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl
Source Article
“Why Reply-to-Buy Wins in Text Marketing” | AudienceTap
“Why “Reply to Buy” is the Best Thing in Text Marketing” Discover how Text-to-Buy can transform your text marketing campaigns and generate more revenue for your brand. Text marketing is a highly effective way to reach your audience, but how can you improve your results? One thing that can supercharg…
Original Research
Omnisend · Original study ↗

Omnisend 2026 Ecommerce Marketing Report analyzing 150,000 brands

Methodology documented
IndustryeCommerce RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
SMS automations (triggered): $0.74 revenue per message. Source: Omnisend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-automation-revenue-per-message-2026
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<blockquote cite="https://lighthousedata.io/data/sms-automation-revenue-per-message-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.74</strong> -- revenue per message for SMS automations (triggered)<br><small>Source: Omnisend (2026) · <a href="https://lighthousedata.io/data/sms-automation-revenue-per-message-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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