B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- click through rate for ecommerce SMS (2023)
Reported click-through rates on ecommerce SMS reach 6% on the low end.
- Represents the low end of reported industry click-through rates across various sources (which swing up to 35%)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Recart
Primary
Tier A
https://recart.com/sms-marketing-ecommerce ↗
Source Article
SMS Marketing for Ecommerce: 5 Strategies + 27 Examples
If you’re here, I’m going to assume three things.
First, you’re a DTC owner or marketer. Second, over the last year, growing your business has become more difficult. Third, you’ve heard of ecommerce SMS marketing but — thanks to everything else on your to-do list — haven’t implemented it.
Good news:…
Original Research
Recart
· Original study ↗
Methodology
Conservative estimates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce SMS: 6% click through rate. Source: Recart (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-ctr-ecommerce
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<blockquote cite="https://lighthousedata.io/data/sms-ctr-ecommerce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- click through rate for ecommerce SMS<br><small>Source: Recart (2023) · <a href="https://lighthousedata.io/data/sms-ctr-ecommerce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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