B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24.7%
24.7% -- click through rate for SMS marketing (2025)
According to DMText's 2025 SMS Marketing Benchmarks, the average SMS click-through rate is 24.7%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
24.7%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,847
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMText
Primary
Tier B
https://blog.automatedsalesmachine.com/business-texting-software/ ↗
Source Article
The Complete Guide to Business Texting Software: Features, Pricing, and Best Tools for SMBs - The Conversion Feed
Business texting software is a dedicated platform that lets companies send, receive, and automate SMS messages from a business phone number — separate from personal devices, fully logged, and built for scale. The best platforms combine two-way texting, automated drip sequences, and CRM integration s…
Original Research
DMText
· Original study ↗
Methodology
DMText 2025 SMS Marketing Benchmarks; analysis of 38 million messages across 2,847 businesses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing: 24.7% click through rate. Source: DMText (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-ctr-2025
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<blockquote cite="https://lighthousedata.io/data/sms-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24.7%</strong> -- click through rate for SMS marketing<br><small>Source: DMText (2025) · <a href="https://lighthousedata.io/data/sms-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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