B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
45%
45% -- campaign response rate for SMS marketing campaigns (2024)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bigmarketing.co.uk
Primary
Tier C
https://bigmarketing.co.uk/how-to-use-sms-marketing-properly/ ↗
Source Article
How to use SMS marketing properly
How to use SMS marketing properly
7 tips to planning and implementing a successful SMS marketing campaign
There are many blogs and articles out there that will list lots of reasons why you should use SMS marketing (some are bulleted below), but rarely do you find examples to go with each tip/instruc…
Original Research
bigmarketing.co.uk
· Original study ↗
Methodology
Cited industry benchmark; original source unstated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing campaigns: 45% campaign response rate. Source: bigmarketing.co.uk (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-campaign-response-rate-45
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<blockquote cite="https://lighthousedata.io/data/sms-campaign-response-rate-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- campaign response rate for SMS marketing campaigns<br><small>Source: bigmarketing.co.uk (2024) · <a href="https://lighthousedata.io/data/sms-campaign-response-rate-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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