B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8%
8% -- click through rate for Targeted SMS campaigns (2026)
Targeted SMS campaigns typically see a click-through rate starting at 8% (range of 8–15%).
- Represents the lower end of the directional benchmark range (8–15%)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (5)
Sticky Digital
Primary
Tier A
https://stickydigital.io/blogs/direct-to-consumer-retention-topics/the-complete-guide-to-sms-marketi… ↗
Source Article
The Complete Guide to SMS Marketing for DTC Growth (2026)
The Complete Guide to SMS Marketing for DTC Growth (2026)
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SMS isn’t “just another channel.” It’s the shortest path from intent to action: one tap, back to the exact place a customer can finish what they started. Used well, SMS compresses time, reduces friction, and compounds customer lifetime …
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-16
forbes.com
https://www.forbes.com/
2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
2026-09-16
Original Research
Sticky Digital
· Original study ↗
Methodology
Campaign SMS click-through rate
Segmentation
IndustryRetail
Channelinfluencer
Cite this stat
Plain Text
Targeted SMS campaigns: 8% click through rate. Source: Sticky Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-campaign-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-campaign-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- click through rate for Targeted SMS campaigns<br><small>Source: Sticky Digital (2026) · <a href="https://lighthousedata.io/data/sms-campaign-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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