B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- ad spend for SMM and medial advertising budget (2022)
Approximately 30% of marketing budgets were previously allocated to SMM and media advertising before being freed up / cut.
- Expert hypothesis/estimate ('по нашей гипотезе', 'примерно')
- Refers to marketing budget share previously allocated to SMM and media/display advertising that was affected/freed up in Russia following geopolitical changes in 2022
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Cossa.ru
Primary
Tier C
https://www.cossa.ru/trends/304142/?utm_source=sendpulse ↗
Source Article
Как изменилось SEO в новой реальности: мнение экспертов
Как изменилось SEO в новой реальности: мнение экспертов
Отслеживаем перемены в SEO, наблюдаем за эффективностью инструментов и корректируем работу.
SEO обесценивают с незавидной регулярностью, но отрасль продолжает работать несмотря на любые мнения. Эксперты дают рекомендации о том, как избежать воз…
Original Research
Cossa.ru
· Original study ↗
Methodology
Estimated average budget allocation for SMM and medial advertising.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMM and medial advertising budget: 30% ad spend. Source: Cossa.ru (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smm-medial-ad-budget-change
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smm-medial-ad-budget-change" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ad spend for SMM and medial advertising budget<br><small>Source: Cossa.ru (2022) · <a href="https://lighthousedata.io/data/smm-medial-ad-budget-change" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.