B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

$5 -- revenue per email for SmartPak Equine cart abandonment email campaign (2012)

Name: Revenue Per Email Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-22

2012 · MarketingSherpa

SmartPak Equine's shopping-cart-recovery email campaign earns an average of $4.80 revenue per email.

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Attribution: MarketingSherpa View source

Lighthouse Research Team

Last verified: 2026-09-22 · How we verify data →

Source verified Evidence graded

Value

Unit

Currency Usd

Data Vintage

2012

Entity

SmartPak Equine cart abandonment email campaign

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

MarketingSherpa Primary Tier B

http://www.mediabuzz.com.sg/asian-emarketing/november-2012/1771-there-is-a-lot-to-learn-from-smartpa… ↗

Confidence: 53/100 Vintage: 2012 Channel: Common Crawl

Source Article

There is a lot to learn from SmartPak’s automated Email Case Study

Original Research

MarketingSherpa · Original study ↗

Methodology

Company case study; campaign also reported 50% conversion rate among clickers

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

SmartPak Equine cart abandonment email campaign: $5 revenue per email. Source: MarketingSherpa (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartpak-cart-recovery-revenue-per-email-2012

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<blockquote cite="https://lighthousedata.io/data/smartpak-cart-recovery-revenue-per-email-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$5</strong> -- revenue per email for SmartPak Equine cart abandonment email campaign<br><small>Source: MarketingSherpa (2012) · <a href="https://lighthousedata.io/data/smartpak-cart-recovery-revenue-per-email-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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