B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$6
$6 -- revenue per email for Welcome email automations (ecommerce brands) (2025)
Welcome email automations generate $6.16 in revenue per email according to Omnisend's 2025 ecommerce benchmarks.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$6
Unit
Currency Usd
Data Vintage
2025
Entity
Sample Size
27,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omnisend
Primary
Tier B
https://www.darkroomagency.com/observatory/welcome-email-examples ↗
Source Article
20 Welcome Email Examples That Convert | Darkroom
RETENTION MARKETING
20 Welcome Email Examples That Turn Subscribers Into First-Time Buyers
Written by Darkroom leardership
July 30, 2026
A welcome email is the automated message a brand sends the moment someone joins its list. The best welcome email examples share four traits: a clear subject line, …
Original Research
Omnisend
· Original study ↗
Methodology
Omnisend 2025 benchmarks across 27,000+ ecommerce brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Welcome email automations (ecommerce brands): $6 revenue per email. Source: Omnisend (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/welcome-email-revenue-per-email-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/welcome-email-revenue-per-email-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$6</strong> -- revenue per email for Welcome email automations (ecommerce brands)<br><small>Source: Omnisend (2025) · <a href="https://lighthousedata.io/data/welcome-email-revenue-per-email-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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