C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
$16
$16 -- revenue per email for cart reminder emails (2026)
A client of Jeanne Jennings generated $16 in revenue for every cart reminder email sent.
- Single client case study reported by the author
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$16
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (2)
ClickZ
Primary
Tier C
https://emailopshop.com/tag/triggered-messages/ ↗
Source Article
Triggered Messages Archives - Email Optimization Shop by Jeanne Jennings
1Q 2016 Industry Benchmarks: Highest Open Rates, but Click-through Rates Don’t Follow Suit
I am truly an email geek — my Fourth of July was made all the better by the release of the Epsilon Q1 2016 Email Trends and Benchmarks Report. If you’ve been following me you know that I’ve been following the …
Also cited by
Referral SaaSquatch
https://web.archive.org/web/20191023082945id_/https://www.referralsaasquatch.com…
2026-09-05
Original Research
ClickZ
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 | $6 | |
| 2026 (current) | $16 | +183.7% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
cart reminder emails: $16 revenue per email. Source: ClickZ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-reminder-rpe
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-reminder-rpe" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$16</strong> -- revenue per email for cart reminder emails<br><small>Source: ClickZ (2026) · <a href="https://lighthousedata.io/data/cart-reminder-rpe" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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