B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- conversion lift rate for Google Smart Bidding Exploration (2025)
Early Google test data showed a +19% increase in conversions when using Smart Bidding Exploration.
- Based on early test data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://247realestatemarketing.com/ai‑powered-ppc-advertising-for-home-services-smarter-bidd… ↗
Source Article
AI‑Powered PPC Advertising for Home Services: Smarter Bidding, Bigger Results - 247 Real Estate Marketing
If you run an HVAC, plumbing, roofing, cleaning, electrical, or landscaping business, you already know PPC can be a growth engine but 2025 is the year it becomes smarter. Thanks to rapid advances in Google’s and Microsoft’s AI, home service advertisers can bid more intelligently, see clearer reporti…
Original Research
Google
· Original study ↗
Methodology
Early Google test data for Smart Bidding Exploration
Methodology documented
Segmentation
IndustryHome Services
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Google Smart Bidding Exploration: 19% conversion lift rate. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smart-bidding-exploration-conversion-lift-2025
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<blockquote cite="https://lighthousedata.io/data/smart-bidding-exploration-conversion-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- conversion lift rate for Google Smart Bidding Exploration<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/smart-bidding-exploration-conversion-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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