B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- conversion lift rate for Google AI Max for Search advertisers (2025)
Advertisers using Google AI Max for Search report 14% more conversions at similar CPA.
- At similar CPA
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://percuity.ai/answers/google-ads/what-are-responsive-search-ads/ ↗
Source Article
What Are Responsive Search Ads and How Do They Work? | Percuity Answer Library
What Are Responsive Search Ads and How Do They Work?
What Are Responsive Search Ads and How Do They Work?
Responsive Search Ads (RSAs) are Google’s default Search ad format where you provide up to 15 headlines and 4 descriptions, and Google’s AI tests combinations to find the best-performing variant…
Original Research
Google
· Original study ↗
Methodology
AI Max for Search launched 2025; advertiser-reported lift at similar CPA
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Max for Search advertisers: 14% conversion lift rate. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-max-search-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-max-search-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- conversion lift rate for Google AI Max for Search advertisers<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/ai-max-search-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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