B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
27%
27% -- conversion lift rate for Google Ads AI Max (exact match reliant campaigns) (2025)
For search campaigns heavily reliant on exact match keywords, activating AI Max can deliver gains of up to 27% more conversions or conversion value at a similar CPA/ROAS.
- applies to campaigns heavily reliant on exact match keywords
- gains reach up to 27%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://www.getpassionfruit.com/blog/how-ads-in-ai-search-will-change-brand-discovery-and-seo-in-fut… ↗
Source Article
AI Search Ads Are Here: Google Marketing Live 2025 Update
How Ads in AI Search Will Change Brand Discovery and SEO in Future
May 25, 2025
Google just dropped a bombshell at Marketing Live 2025 that confirms what many suspected: AI search advertising isn't coming it's here. With over 5 trillion searches annually now influenced by AI tools like AI Overviews …
Original Research
Google
· Original study ↗
Methodology
Google-reported results for campaigns heavily reliant on exact match keywords
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads AI Max (exact match reliant campaigns): 27% conversion lift rate. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-max-exact-match-conversion-gain-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-max-exact-match-conversion-gain-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- conversion lift rate for Google Ads AI Max (exact match reliant campaigns)<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/ai-max-exact-match-conversion-gain-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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