B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- conversion lift rate for Google Responsive Search Ads vs expanded text ads (2026)
Responsive Search Ads deliver 5% (to 15%) more conversions than legacy expanded text ads.
- Delivered within a range of 5% to 15%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://percuity.ai/answers/google-ads/what-are-responsive-search-ads/ ↗
Source Article
What Are Responsive Search Ads and How Do They Work? | Percuity Answer Library
What Are Responsive Search Ads and How Do They Work?
What Are Responsive Search Ads and How Do They Work?
Responsive Search Ads (RSAs) are Google’s default Search ad format where you provide up to 15 headlines and 4 descriptions, and Google’s AI tests combinations to find the best-performing variant…
Original Research
Google
· Original study ↗
Methodology
Range 5-15%; midpoint 10 used. Google-cited comparison vs legacy expanded text ads.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Responsive Search Ads vs expanded text ads: 5% conversion lift rate. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rsa-conversions-lift-vs-eta
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rsa-conversions-lift-vs-eta" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- conversion lift rate for Google Responsive Search Ads vs expanded text ads<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/rsa-conversions-lift-vs-eta" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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