B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$32,151,000,000
$32,151,000,000 -- ad spend for US small advertisers (beyond Top 1000) (2012)
US small advertisers beyond the Top 1000 spent $32.151 billion on measured advertising in 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$32,151,000,000
Unit
Currency Usd
Data Vintage
2012
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar Media
Primary
Tier A
http://kantarmediana.com/intelligence/press/us-advertising-expenditures-increased-3-percent-2012 ↗
Source Article
Kantar Media Reports U.S. Advertising Expenditures Increased 3 Percent In 2012
Original Research
Kantar Media
· Original study ↗
Methodology
Nearly one-fourth of total ad spending; nearly flat YoY
Methodology documented
Segmentation
Industrymedia_entertainment
Company SizeSMB
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
US small advertisers (beyond Top 1000): $32,151,000,000 ad spend. Source: Kantar Media (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-advertisers-spend-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/small-advertisers-spend-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$32,151,000,000</strong> -- ad spend for US small advertisers (beyond Top 1000)<br><small>Source: Kantar Media (2012) · <a href="https://lighthousedata.io/data/small-advertisers-spend-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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