B
Evidence Grade B
Safe to Cite
Dated
44.1%
44.1% -- ad spend increase for Sky (2019)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44.1%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Nielsen
Primary
Tier A
https://www.netimperative.com/2020/03/16/sky-overtakes-pg-to-become-uks-biggest-traditional-advertis… ↗
Source Article
Sky overtakes P&G to become UK’s biggest traditional advertising spender
Sky was the UK’s biggest spender in traditional advertising in 2019, according to new data.
Nielsen AdIntel data released today. Procter & Gamble overtook Sky in 2018, but now falls to third place, whilst McDonald’s rises to second place.
Traditional advertising spend increased by over £55m in 2019,…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
Original Research
Nielsen
· Original study ↗
Methodology
Compared to 2018
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sky: 44.1% ad spend increase. Source: Nielsen (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sky_ad_spend_increase_2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sky_ad_spend_increase_2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44.1%</strong> -- ad spend increase for Sky<br><small>Source: Nielsen (2019) · <a href="https://lighthousedata.io/data/sky_ad_spend_increase_2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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