B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- ad spend increase for Beautycounter (2019)
In 2019, Beautycounter increased its ad and media spend by 25%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (5)
Glossy
Primary
Tier B
https://www.glossy.co/beauty/beautycounter-sets-stricter-standards-for-supply-chain-transparency/ ↗
Source Article
Beautycounter sets stricter standards for supply chain transparency
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Original Research
Glossy
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Beautycounter: 25% ad spend increase. Source: Glossy (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beautycounter-ad-spend-increase-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/beautycounter-ad-spend-increase-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ad spend increase for Beautycounter<br><small>Source: Glossy (2019) · <a href="https://lighthousedata.io/data/beautycounter-ad-spend-increase-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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