B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- ad spend increase for Shiseido (US) (2019)
In 2019, Shiseido increased its influencer marketing spending for the U.S. by 50% (or more than 50%).
- The article body states 'more than 50%', while the title states 'by 50%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2019
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Glossy
Primary
Tier B
https://www.glossy.co/beauty/shiseido-is-increasing-its-influencer-marketing-spend-by-50-percent-in-… ↗
Source Article
Shiseido is increasing its influencer marketing spending by 50% in 2019
Also cited by
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-15
Original Research
Glossy
· Original study ↗
Methodology
Increase in influencer marketing spending for the U.S. market.
Methodology documented
Segmentation
IndustryBeauty
RegionUS
Channelinfluencer
Cite this stat
Plain Text
Shiseido (US): 50% ad spend increase. Source: Glossy (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shiseido_influencer_spend_increase_2019
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<blockquote cite="https://lighthousedata.io/data/shiseido_influencer_spend_increase_2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- ad spend increase for Shiseido (US)<br><small>Source: Glossy (2019) · <a href="https://lighthousedata.io/data/shiseido_influencer_spend_increase_2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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