B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- ad spend increase for psychographic-based marketing campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
75
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
Digiday
Primary
Tier C
https://digiday.com/media/move-over-demographics-psychographics-have-arrived/ ↗
Source Article
Move Over Demographics, Psychographics Have Arrived
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-15
placer.ai
https://www.placer.ai/
2026-08-15
Original Research
Digiday
· Original study ↗
Segmentation
IndustryMedia
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
psychographic-based marketing campaigns: 30% ad spend increase. Source: Digiday (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/psychographic-marketing-cost-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/psychographic-marketing-cost-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ad spend increase for psychographic-based marketing campaigns<br><small>Source: Digiday (2026) · <a href="https://lighthousedata.io/data/psychographic-marketing-cost-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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