B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- ad spend increase for pharmaceutical industry (2018-2019)
Pharmaceutical network radio ad spend increased by 59% from 2018, growing from $95 million to $151 million.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2018-2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
InsideRadio.com
Primary
Tier C
https://www.insideradio.com/new-pharma-research-shows-cyndi-lauper-and-other-advertisers-could-have-… ↗
Source Article
Pharma Research Shows Brands Could Have More Fun On Radio
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-16
ldi.upenn.edu
https://ldi.upenn.edu/
2026-08-16
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-16
Original Research
InsideRadio.com
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
pharmaceutical industry: 59% ad spend increase. Source: InsideRadio.com (2018-2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pharma-radio-ad-spend-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pharma-radio-ad-spend-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- ad spend increase for pharmaceutical industry<br><small>Source: InsideRadio.com (2018-2019) · <a href="https://lighthousedata.io/data/pharma-radio-ad-spend-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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