B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- website abandonment rate for online shoppers (2025)
40% of online shoppers abandon a website that takes more than three seconds to load.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
https://applaunchpartners.com/launch-day-server-capacity-or-marketing-disaster/ ↗
Source Article
Launch Day Server Capacity: Avoid Marketing Disasters
Original Research
Forrester Research
· Original study ↗
Methodology
Cited as a 2025 Forrester Research study; methodology not described in source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 40% | |
| 2025 (current) | 40% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 40% website abandonment rate. Source: Forrester Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/site-abandonment-3-second-load-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/site-abandonment-3-second-load-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- website abandonment rate for online shoppers<br><small>Source: Forrester Research (2025) · <a href="https://lighthousedata.io/data/site-abandonment-3-second-load-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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