B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- website abandonment rate for website visitors with poor search experiences (2025)
Poor search experiences lead to approximately 68% of visitors abandoning websites.
- approximate figure
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
AddSearch
Primary
Tier C
https://two-point-o.com/insights/the-evolution-of-search/ ↗
Source Article
The evolution of search, from keywords to conversation.
The evolution of search: from keywords to conversation
Last week during my regular trim, my hairdresser Mark paused mid-snip, scissors suspended in air. "You know what's crazy?" he said, running his comb through my hair. "I discovered ChatGPT about a month ago, and I haven't used Google search since…
Original Research
AddSearch
· Original study ↗
Methodology
Cited from AddSearch; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website visitors with poor search experiences: 68% website abandonment rate. Source: AddSearch (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poor-search-abandonment-68pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/poor-search-abandonment-68pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- website abandonment rate for website visitors with poor search experiences<br><small>Source: AddSearch (2025) · <a href="https://lighthousedata.io/data/poor-search-abandonment-68pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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