B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- website abandonment rate for online shoppers (2022)
40% of users will abandon a website if it takes more than 3 seconds to load.
- Secondary citation of Kissmetrics data without original study methodology or date
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kissmetrics
Primary
Tier C
https://www.itsjustecommerce.com/post/ecommerce-holiday-planning-and-tips ↗
Source Article
Ecommerce Holiday Planning and Tips
Ecommerce Holiday Planning and Tips
Updated: Sep 19, 2022
8 Things to do Right Now to Prepare for The Holiday Ecommerce Shopping Season
It’s never too early to begin preparation for the online retail bonanza now. In fact, the earlier you start preparations, the better, as you will have ample time to…
Original Research
Kissmetrics
· Original study ↗
Methodology
Kissmetrics data cited by blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 40% | |
| 2025 | 40% | 0% |
Segmentation
IndustryRetail
Company Sizesmb
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online shoppers: 40% website abandonment rate. Source: Kissmetrics (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/site-load-abandonment-3s
HTML Embed
<blockquote cite="https://lighthousedata.io/data/site-load-abandonment-3s" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- website abandonment rate for online shoppers<br><small>Source: Kissmetrics (2022) · <a href="https://lighthousedata.io/data/site-load-abandonment-3s" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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