B
Evidence Grade B
Graded
under review
Safe to Cite
Current
16%
16% -- win rate lift for Companies that implement ABM (account-based marketing) (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SiriusDecisions (Forrester)
Primary
Tier C
https://www.chatterbuzzmedia.com/guide/account-based-marketing-guide/ ↗
Source Article
Account-Based Marketing: How It Works
Account-Based Marketing (ABM) is primarily used by B2B companies selling high-ticket products or services where deals involve long sales cycles, multiple decision-makers, and significant contract value. Unlike traditional marketing, which focuses on generating large volumes of leads, ABM concentrate…
Original Research
SiriusDecisions (Forrester)
· Original study ↗
Methodology
Secondary citation in an agency guide; attributed to SiriusDecisions (now Forrester) research on win-rate lift from ABM implementation; no original publication date given in citing article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies that implement ABM (account-based marketing): 16% win rate lift. Source: SiriusDecisions (Forrester) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/siriusdecisions-abm-win-rate-lift
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<blockquote cite="https://lighthousedata.io/data/siriusdecisions-abm-win-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- win rate lift for Companies that implement ABM (account-based marketing)<br><small>Source: SiriusDecisions (Forrester) (2026) · <a href="https://lighthousedata.io/data/siriusdecisions-abm-win-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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