B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
38%
38% -- win rate lift for B2B tech companies with unified growth function (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Magnus Consulting
Primary
Tier C
https://magnusconsulting.co.uk/insights/how-to-nail-the-growth-function/ ↗
Source Article
How to Nail the Growth Function in Fast-Growth B2B | Magnus Consulting
How to nail the Growth Function in fast-growth B2B businesses
B2B tech businesses can withstand the pressures causing plateauing growth by creating a growth function and driving Deep Growth, but where to start?
In today’s rapidly evolving business landscape, there’s a pressing need to eliminate silo…
Original Research
Magnus Consulting
· Original study ↗
Methodology
Vendor claim on consultancy blog; original research not cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B tech companies with unified growth function: 38% win rate lift. Source: Magnus Consulting (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unified-growth-function-win-rate-lift-38
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<blockquote cite="https://lighthousedata.io/data/unified-growth-function-win-rate-lift-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- win rate lift for B2B tech companies with unified growth function<br><small>Source: Magnus Consulting (2025) · <a href="https://lighthousedata.io/data/unified-growth-function-win-rate-lift-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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