B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
67%
67% -- win rate lift for Businesses using ICPs (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZoomInfo
Primary
Tier C
https://makeautomation.co/what-is-an-ideal-customer-profile/ ↗
Source Article
What Is an Ideal Customer Profile: Drive B2B Growth | MakeAutomation
What Is an Ideal Customer Profile: Drive B2B Growth
Your pipeline looks busy, but the calendar tells a different story. Sales is taking demos with companies that will never buy. Marketing is driving form fills that don't match the product. Customer success is onboarding accounts that ask for custom …
Original Research
ZoomInfo
· Original study ↗
Methodology
Attributed to ZoomInfo's discussion of ICP targeting; citing publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses using ICPs: 67% win rate lift. Source: ZoomInfo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/icp-higher-win-rates-zoominfo
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<blockquote cite="https://lighthousedata.io/data/icp-higher-win-rates-zoominfo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- win rate lift for Businesses using ICPs<br><small>Source: ZoomInfo (2025) · <a href="https://lighthousedata.io/data/icp-higher-win-rates-zoominfo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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