B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- win rate lift for Companies with effective competitive enablement (2025)
Companies with effective competitive enablement achieve 20-30% higher win rates in competitive deals.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Crayon
Primary
Tier C
https://playwisehq.com/blog/5-critical-battlecard-mistakes/ ↗
Source Article
5 Critical Battlecard Mistakes (And How to Avoid Them)
Picture this: Your star sales rep Marcus just walked out of a discovery call where the prospect mentioned they’re “pretty far along with [your biggest competitor].” The deal is worth $250K, and Marcus knows this competitor inside and out—or so he thought.
Back at his desk, he pulls up your battlecar…
Original Research
Crayon
· Original study ↗
Methodology
Research by Crayon on competitive enablement, cited by Playwise HQ; range 20-30%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies with effective competitive enablement: 20% win rate lift. Source: Crayon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crayon-competitive-enablement-win-rate-lift
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<blockquote cite="https://lighthousedata.io/data/crayon-competitive-enablement-win-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- win rate lift for Companies with effective competitive enablement<br><small>Source: Crayon (2025) · <a href="https://lighthousedata.io/data/crayon-competitive-enablement-win-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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