B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3.5x
3.5x -- return on ad spend for Simple Modern baseline catalog ads on Meta (2026)
Simple Modern's baseline business-as-usual catalog ads on Meta achieved an average return on ad spend (ROAS) of 3.5.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.5x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Marpipe
Primary
Tier B
https://www.marpipe.com/blog/are-catalog-ads-effective ↗
Source Article
Are Catalog Ads Effective? The Truth About Performance, Personalization, and ROI | Marpipe
It’s a fair question, with so many ad formats out there, are catalog ads actually worth it?
Short answer: yes. Long answer? Absolutely, when done right.
Catalog ads have become one of the most powerful tools in a performance marketer’s arsenal. They offer automated personalization at scale, dynamic …
Also cited by
2026-09-21
Original Research
Marpipe
· Original study ↗
Methodology
Baseline business-as-usual catalog ads, case study via Marpipe
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Simple Modern baseline catalog ads on Meta: 3.5x return on ad spend. Source: Marpipe (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/simple-modern-baseline-catalog-roas
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<blockquote cite="https://lighthousedata.io/data/simple-modern-baseline-catalog-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.5x</strong> -- return on ad spend for Simple Modern baseline catalog ads on Meta<br><small>Source: Marpipe (2026) · <a href="https://lighthousedata.io/data/simple-modern-baseline-catalog-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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