B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
5,300,000
5,300,000 -- campaign impressions for Shyft Squadcation campaign (2024)
The Shyft Squadcation social video series generated 5.3 million impressions across TikTok, Instagram, Facebook, and YouTube Shorts.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5,300,000
Unit
Count
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Up&Up Group (2Stories)
Primary
Tier A
https://www.theupandupgroup.com/projects/shyft-squadcation ↗
Source Article
Shyft Squadcation Campaign Case Study | The Up&Up Group
Shyft, the award-winning global money app powered by Standard Bank, needed to raise awareness and drive usage of its fintech features, such as forex, multi-currency cards, and international investing, among South Africans.
2Stories created Shyft Squadcation, a social-native video series following si…
Original Research
The Up&Up Group (2Stories)
· Original study ↗
Methodology
Agency case study campaign results
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Shyft Squadcation campaign: 5,300,000 campaign impressions. Source: The Up&Up Group (2Stories) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shyft-squadcation-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shyft-squadcation-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,300,000</strong> -- campaign impressions for Shyft Squadcation campaign<br><small>Source: The Up&Up Group (2Stories) (2024) · <a href="https://lighthousedata.io/data/shyft-squadcation-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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