B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21%
21% -- short form video roi for short-form video content (2025)
HubSpot reports that short-form video delivers a 21% ROI in 2025, dominating other content formats.
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Lighthouse Research Team
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Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.travelboommarketing.com/blog/guide-to-short-form-videos-for-hotel-marketing ↗
Source Article
A Guide to Short-Form Videos for Hotel Marketing
A Guide to Short-Form Videos for Hotel Marketing
by travelboom
Infusing short-form videos into a hotel’s social media marketing drives interest and bookings by delivering consumers the bite-sized, impactful content they crave. As more vacationers turn to TikTok, Instagram Reels, and YouTube Shorts f…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot research cited by TravelBoom
Methodology documented
Segmentation
Industrymarketing
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Plain Text
short-form video content: 21% short form video roi. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short-form-video-roi-2025
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<blockquote cite="https://lighthousedata.io/data/short-form-video-roi-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- short form video roi for short-form video content<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/short-form-video-roi-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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