B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- short form video roi for Short-form video (social media marketing strategy) (2022)
Short-form video has a 30 percent return on investment (ROI), the highest among social media marketing strategies.
- Exact survey year or underlying sample methodology is not specified in the article text.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://exactamedia.com/everyone-wants-in-on-short-form-video/ ↗
Source Article
Everyone Wants In On Short-Form Video
by Jackie Post, EVP Media and Partner
Short-form video is incredibly popular. When it comes to marketing performance, HubSpot shows that it ranks number one for lead generation and engagement. It’s also exceptional at reaching a target audience, with 85 percent of marketers saying that short-form vi…
Original Research
HubSpot
· Original study ↗
Methodology
Reported ROI for short-form video, described as highest among social media marketing strategies; attributed in-article to HubSpot research; exact survey year/sample not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Short-form video (social media marketing strategy): 30% short form video roi. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short-form-video-social-media-roi
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<blockquote cite="https://lighthousedata.io/data/short-form-video-social-media-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- short form video roi for Short-form video (social media marketing strategy)<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/short-form-video-social-media-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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