B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48.6%
48.6% -- short form video roi for Media Formats (2026)
48.6% of surveyed marketers cited short-form video as the media format earning the biggest ROI in 2026.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
48.6%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
HubSpot
Primary
Tier A
https://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.as… ↗
Source Article
2026 state of marketing: Data from 1,500+ global marketers
We asked over 1,500 marketers across industries, regions, and company sizes what’s working, what’s changed, and what’s keeping them up at night — and boy, did they deliver. The HubSpot State of Marketing is an in-depth look at the top marketing trends, challenges, and opportunities in 2026.
Marketin…
Original Research
HubSpot
· Original study ↗
Methodology
Survey of global marketers
Segmentation
Channelrss_feed
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Media Formats: 48.6% short form video roi. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short-form-video-roi-2026
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<blockquote cite="https://lighthousedata.io/data/short-form-video-roi-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.6%</strong> -- short form video roi for Media Formats<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/short-form-video-roi-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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