B Evidence Grade B Trusted with Context Current

48.6%

48.6% — ROI for short-form video (2026)

Name: ROI Statistics
Creator: Lighthouse Research
Published: 2026-02-15

2026 · Survey · HubSpot

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Source: HubSpot View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-02-15 · How we verify data →

Source verified Evidence graded

Value

48.6%

Unit

Percentage

Data Vintage

2026

Entity

short-form video

Study Type

Survey

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

54/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

HubSpot Primary Tier A

https://blog.hubspot.com/marketing/marketing-channels ↗

Confidence: 62/100 Vintage: 2026

Also cited by

blog.hubspot.com https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report

2026-02-15

Original Research

HubSpot · Original study ↗

Segmentation

RoleAll marketers Channelsocial

Cite this stat

Plain Text

short-form video: 48.6% ROI. Source: HubSpot (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/short-form-video-roi-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/short-form-video-roi-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.6%</strong> — ROI for short-form video<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/short-form-video-roi-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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