B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- short form video roi for Short-form video (vs all content types) (2025)
Short-form video achieved the highest marketing ROI among all content types at approximately 31%.
- Value is stated as approximately 31%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DemandSage
Primary
Tier C
https://media.boosttech.jp/shorts/short-20/ ↗
Source Article
企業のショート動画活用事例20選｜業界別に成功パターンを分析
企業のマーケティング担当者様、広報担当者様、採用担当者様へ。
若年層へのリーチやブランド認知の拡大に課題を感じていませんか？
「TikTokやInstagramリールを始めたいけれど、本当に効果があるのか？」
「競合他社はどのように活用して成果を出しているのか？」
「自社の業界でショート動画は通用するのか？」
本記事は、このような疑問を抱える企業のマーケティング担当者や採用担当者が、ショート動画を実際に活用してどれほどの効果が出るのかを、具体的な数値とともに理解できる実践的なガイドです。
業界別の成功事例20選と、そこから導き出される再現可能な5つの成功パターン、さらに今日から始められる3つの…
Original Research
DemandSage
· Original study ↗
Methodology
Short-form video recorded the highest ROI (~31%) among all content types, per DemandSage survey cited in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Short-form video (vs all content types): 31% short form video roi. Source: DemandSage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demandsage-2025-short-video-roi-31-percent
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<blockquote cite="https://lighthousedata.io/data/demandsage-2025-short-video-roi-31-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- short form video roi for Short-form video (vs all content types)<br><small>Source: DemandSage (2025) · <a href="https://lighthousedata.io/data/demandsage-2025-short-video-roi-31-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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