B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$168
$168 -- customer lifetime value for Shopify stores (2025)
The median customer lifetime value (CLV) for Shopify stores was $168 in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$168
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Shopify Plus
Primary
Tier C
https://webmedic.com/ecommerce-kpis-guide ↗
Source Article
10 Ecommerce KPIs That Actually Matter | WebMedic
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Ecommerce KPIs (key performance indicators) are the measurable metrics that directly link to revenue,…
Also cited by
2026-09-20
Original Research
Shopify Plus
· Original study ↗
Methodology
Median CLV per Shopify Plus 2025 as cited; top-quartile stores $350+
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopify stores: $168 customer lifetime value. Source: Shopify Plus (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-median-clv-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shopify-median-clv-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$168</strong> -- customer lifetime value for Shopify stores<br><small>Source: Shopify Plus (2025) · <a href="https://lighthousedata.io/data/shopify-median-clv-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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