B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$500
$500 -- customer lifetime value for Cuyana (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$500
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cuyana
Primary
Tier A
https://www.glossy.co/fashion/shein-ipo-dtc-fashion-cuyana-faherty-everlane/?utm_campaign=glossydis&… ↗
Source Article
Fashion’s DTC era is over. What comes next?
Shein’s IPO and Everlane acquisition have put fashion’s DTC reset back in focus. For Cuyana and Faherty, survival has meant moving beyond pure-play DTC into disciplined inventory, repeat customers, stores and wholesale.
Original Research
Cuyana
· Original study ↗
Methodology
Company-reported; value exceeds $500
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cuyana: $500 customer lifetime value. Source: Cuyana (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cuyana-customer-lifetime-value-500
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<blockquote cite="https://lighthousedata.io/data/cuyana-customer-lifetime-value-500" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$500</strong> -- customer lifetime value for Cuyana<br><small>Source: Cuyana (2026) · <a href="https://lighthousedata.io/data/cuyana-customer-lifetime-value-500" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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