B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$233
$233 -- customer lifetime value for meal delivery subscription (2026)
Median customer lifetime value for meal delivery subscriptions is $233.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$233
Unit
Currency Usd
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Metrilo
Primary
Tier B
https://foundrycro.com/blog/dtc-food-beverage-marketing-benchmarks-2026/ ↗
Source Article
DTC F&B Marketing Benchmarks 2026 + Free Calculator | Foundry CRO
The short version:
- DTC food and beverage CAC averages $45 to $53 (Swell 2026), the lowest of any DTC vertical and well below the all-ecommerce average of $68 to $84 (MobileLoud 2026)
- Low CAC is misleading: F&B has the lowest single-purchase margin and depends entirely on subscription conversion …
Original Research
Metrilo
· Original study ↗
Methodology
Median value
Methodology documented
Segmentation
IndustryFood & Beverage
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
meal delivery subscription: $233 customer lifetime value. Source: Metrilo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meal-delivery-ltv
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meal-delivery-ltv" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$233</strong> -- customer lifetime value for meal delivery subscription<br><small>Source: Metrilo (2026) · <a href="https://lighthousedata.io/data/meal-delivery-ltv" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.