B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4.5x
4.5x -- incremental return on ad spend for J. Lohr Wines shelfAdz in-store media campaign (2025)
The J.Lohr shelfAdz 52-week in-store media campaign achieved an incremental return on ad spend (iROAS) of $4.50 (4.5:1).
- Store matching T vs C is 1:1 based on multiple variables
- iROAS reflects total program impact encompassing both tagged and halo SKUs
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.5x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vestcom (shelfAdz)
Primary
Tier B
https://www.vestcom.a2hosted.com/resources/case-studies/shelfadz-in-store-media-case-study-j-lohr-wi… ↗
Source Article
shelfAdz™ In-Store Media Case Study: J.Lohr Wine National Campaign - Vestcom
J.Lohr shelfAdz™
In-Store Media Campaign
shelfAdz Tag Media Delivers 9.1%+ Incremental Sales Lift for J.Lohr Wines
J.Lohr aimed to drive awareness and visibility for their core wine varietals in store. To achieve this, they leveraged shelfAdz in-store media to deliver sustained shelf-edge presence t…
Original Research
Vestcom (shelfAdz)
· Original study ↗
Methodology
Store matching T v C is 1:1 based on media supported UPC units and $s, total category units and $s, geo location, total store sales. Case study reported by media vendor.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
J. Lohr Wines shelfAdz in-store media campaign: 4.5x incremental return on ad spend. Source: Vestcom (shelfAdz) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shelfadz-j-lohr-iroas
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<blockquote cite="https://lighthousedata.io/data/shelfadz-j-lohr-iroas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.5x</strong> -- incremental return on ad spend for J. Lohr Wines shelfAdz in-store media campaign<br><small>Source: Vestcom (shelfAdz) (2025) · <a href="https://lighthousedata.io/data/shelfadz-j-lohr-iroas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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