B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
4.18x
4.18x -- incremental return on ad spend for zero sugar tea brand (Recess sampling campaign) (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.18x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recess
Primary
Tier A
https://www.recess.is/customer/zero-sugar-tea-sampling ↗
Source Article
Too Good to Toss: How a Beverage Brand Turned Expiring Inventory Into a 4.18x iROAS | Recess
A leading ready-to-drink beverage brand turns a supply chain challenge into a high-impact consumer experience.
Every CPG brand faces it eventually: good product nearing its expiration date with no efficient path to market. Liquidation or disposal destroys brand value and writes off real dollars. A l…
Original Research
Recess
· Original study ↗
Methodology
Third-party test-versus-control study using verified market-level sales data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
zero sugar tea brand (Recess sampling campaign): 4.18x incremental return on ad spend. Source: Recess (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/recess-sampling-iroas
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<blockquote cite="https://lighthousedata.io/data/recess-sampling-iroas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.18x</strong> -- incremental return on ad spend for zero sugar tea brand (Recess sampling campaign)<br><small>Source: Recess (2025) · <a href="https://lighthousedata.io/data/recess-sampling-iroas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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