B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0
0 -- incremental return on ad spend for ICEBIRD GAMES (Facebook celebrity endorsement ads) (2025)
ICEBIRD GAMES' Facebook celebrity endorsement ad campaign delivered an incremental return on ad spend of 0.21X.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0
Unit
Multiple
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier B
https://insights.topkee.com.sg/dynamic/facebook-ads-engagement-strategies ↗
Source Article
Boost Engagement with Facebook Ads Strategies | Topkee
Singapore
Facebook Ads continue to be a fundamental pillar of digital marketing, providing unmatched reach and targeting capabilities. With over 2.9 billion monthly active users, Facebook provides businesses with a powerful platform to connect with their audience. The key to success lies in understa…
Original Research
Meta
· Original study ↗
Methodology
Two-phase reach/frequency then conversion campaign
Methodology documented
Segmentation
IndustryGaming
Company SizeMid-market
RegionAPAC
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
ICEBIRD GAMES (Facebook celebrity endorsement ads): 0 incremental return on ad spend. Source: Meta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/icebird-games-incremental-roas
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<blockquote cite="https://lighthousedata.io/data/icebird-games-incremental-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0</strong> -- incremental return on ad spend for ICEBIRD GAMES (Facebook celebrity endorsement ads)<br><small>Source: Meta (2025) · <a href="https://lighthousedata.io/data/icebird-games-incremental-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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