B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3x
3x -- incremental return on ad spend for Crocs on Amazon (2019 Q2)
Crocs achieved an incremental return on ad spend (ROAS) of 3:1 during Phase 1 testing on Amazon using Perpetua.
- Phase 1 results based on a test budget over 10 days for two product lines
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3x
Unit
Ratio
Data Vintage
2019 Q2
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Perpetua
Primary
Tier B
https://perpetua.io/blog/growing-market-share-and-sales-at-crocs-with-perpetua's-advanced-targeting/… ↗
Source Article
Growing Market Share and Sales at Crocs with Perpetua’s Advanced Targeting | Perpetua
Growing Market Share and Sales at Crocs with Perpetua’s Advanced Targeting
Kristie Schmuck, May 14, 2019
As a world leader in casual footwear, Crocs is well-known for ingenuity and innovation. Fans of Crocs experience what lies at the core of the company’s DNA -- that everyone should be comfortable …
Original Research
Perpetua
· Original study ↗
Methodology
Results from a test budget over 10 days for two product lines.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Crocs on Amazon: 3x incremental return on ad spend. Source: Perpetua (2019 Q2). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crocs_amazon_roas_perpetua
HTML Embed
<blockquote cite="https://lighthousedata.io/data/crocs_amazon_roas_perpetua" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3x</strong> -- incremental return on ad spend for Crocs on Amazon<br><small>Source: Perpetua (2019 Q2) · <a href="https://lighthousedata.io/data/crocs_amazon_roas_perpetua" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.