B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- customers preferring self service for US customers (2025)
79% of U.S. customers prefer self-service portals for assistance.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webmedic.com
Primary
Tier C
https://webmedic.com/scale-online-store-without-staff ↗
Source Article
5 Ways to Scale Your Online Store | WebMedic
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Original Research
webmedic.com
· Original study ↗
Methodology
Cited in blog article; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US customers: 79% customers preferring self service. Source: webmedic.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/self-service-preference-79-percent
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<blockquote cite="https://lighthousedata.io/data/self-service-preference-79-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- customers preferring self service for US customers<br><small>Source: webmedic.com (2025) · <a href="https://lighthousedata.io/data/self-service-preference-79-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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