B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
67%
67% -- customers preferring self service for Customers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Salesforce
Primary
Tier C
https://www.sobot.io/blog/how-to-evaluate-chatbot-performance-in-ecommerce/ ↗
Source Article
How to Evaluate Chatbot Performance in Ecommerce
Chatbots are no longer strange to ecommerce merchants—they’re widely used to answer FAQs, recommend products, support orders and help with more work in ecommerce. However, applying chatbots in ecommerce is not just about deploying—to ensure its effectiveness, ongoing performance evaluation is also e…
Original Research
Salesforce
· Original study ↗
Methodology
Cited by Sobot as Salesforce research on customer support channel preference. No publication date stated in article; vintage estimated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Customers: 67% customers preferring self service. Source: Salesforce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-prefer-self-service-over-representative
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<blockquote cite="https://lighthousedata.io/data/customers-prefer-self-service-over-representative" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- customers preferring self service for Customers<br><small>Source: Salesforce (2024) · <a href="https://lighthousedata.io/data/customers-prefer-self-service-over-representative" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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