B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
76%
76% -- customer self service preference rate for customers (2024)
76% of customers prefer self-service over contacting support.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://vezert.com/blog/saas-customer-portal-design-best-practices ↗
Source Article
Customer Portal Design: Features, Examples, UX Patterns
On This Page
- What Is a SaaS Customer Portal? Definition + Why It Matters
- Why SaaS Customer Portals Drive NPS, Retention, and Support Deflection
- What Are 8 UX Patterns That Actually Convert?
- How to Make Multi-Tenant Architecture Decisions
- What Self-Service Patterns Reduce Support Volume?
- …
Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce State of the Connected Customer 2024
Methodology documented
Segmentation
IndustrySaaS
Channelcontent
Cite this stat
Plain Text
customers: 76% customer self service preference rate. Source: Salesforce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-prefer-self-service-2024
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<blockquote cite="https://lighthousedata.io/data/customers-prefer-self-service-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- customer self service preference rate for customers<br><small>Source: Salesforce (2024) · <a href="https://lighthousedata.io/data/customers-prefer-self-service-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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