B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- customer self service preference rate for Customers seeking information (2018)
80% of customers prefer to self-serve to obtain the information they need.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
TechRadar
Primary
Tier C
https://blog.manetmobile.com/2018/09/01/how-hotels-can-benefit-from-texting-with-their-guests/ ↗
Source Article
How Hotels Can Benefit from Texting with Their Guests and Why Hotels Using Text Are Nailing the Guest Experience - Manet - Travel & Hospitality Blog
You’ve heard it before: “Content is King”.
Maybe. Maybe not. For your guest, however, only one thing is king, queen, and the whole darn kingdom: their experience.
According to a study by Think with Google, consumer intent is far more important (and indicative of purchasing probability) than mere dem…
Original Research
TechRadar
· Original study ↗
Methodology
Attributed to TechRadar (2018) in the source article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Customers seeking information: 80% customer self service preference rate. Source: TechRadar (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/techradar-80-customers-prefer-self-serve
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<blockquote cite="https://lighthousedata.io/data/techradar-80-customers-prefer-self-serve" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- customer self service preference rate for Customers seeking information<br><small>Source: TechRadar (2018) · <a href="https://lighthousedata.io/data/techradar-80-customers-prefer-self-serve" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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