B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
29%
29% -- engagement rate increase for segmented email lists (2024)
Well-maintained segmented email lists achieve around 29% higher engagement rates compared to broadcast-only approaches.
- Estimated/approximate increase ('around 29%')
- Measured by open rates, click rates, and conversion metrics compared to broadcast-only/unsegmented approaches
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
75
Source
Opensend
Primary
Tier A
https://www.opensend.com/post/email-list-growth-rate-statistics-ecommerce ↗
Source Article
17 Email List Growth Rate Statistics for eCommerce Stores | Opensend
17 Email List Growth Rate Statistics for eCommerce Stores
Data-driven insights revealing how modern eCommerce brands build, maintain, and accelerate email subscriber acquisition in 2024
Email list growth remains the foundation of profitable eCommerce marketing, yet many brands struggle to build thei…
Original Research
Opensend
· Original study ↗
Methodology
Analysis of list segmentation impact
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
segmented email lists: 29% engagement rate increase. Source: Opensend (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-list-engagement-rate-2024
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<blockquote cite="https://lighthousedata.io/data/segmented-list-engagement-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- engagement rate increase for segmented email lists<br><small>Source: Opensend (2024) · <a href="https://lighthousedata.io/data/segmented-list-engagement-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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