B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6%
6% -- click through rate for Magic: The Gathering Secret Lair campaigns (2025)
Content for Magic: The Gathering Secret Lair campaigns achieved a click-through rate of over 6%.
- Reported as 6%+
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hammer Creative
Primary
Tier B
https://hammercreative.com/work/magic-gathering-secret-lair ↗
Source Article
Magic: The Gathering – Secret Lair
Magic: The Gathering – Secret Lair
Magic: The Gathering – Secret Lair brings the world’s most iconic card game into limited-edition drops, pairing the beloved MTG meta with inspiring artist collaborations and epic entertainment crossovers.
- Campaign Performance Analysis & Reporting
- CRM Strategy &…
Original Research
Hammer Creative
· Original study ↗
Methodology
Agency-reported campaign performance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Magic: The Gathering Secret Lair campaigns: 6% click through rate. Source: Hammer Creative (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/secret-lair-click-through-rate
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<blockquote cite="https://lighthousedata.io/data/secret-lair-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- click through rate for Magic: The Gathering Secret Lair campaigns<br><small>Source: Hammer Creative (2025) · <a href="https://lighthousedata.io/data/secret-lair-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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