B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- second screen usage rate for Americans (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
balboacapital.com
Primary
Tier C
https://www.balboacapital.com/blog/changing-channels-the-social-tv-market-is-booming/ ↗
Source Article
How Social TV Can Benefit Your Company
Original Research
balboacapital.com
· Original study ↗
Methodology
No original source attributed; secondary citation
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Americans: 80% second screen usage rate. Source: balboacapital.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/second-screen-usage-80pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/second-screen-usage-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- second screen usage rate for Americans<br><small>Source: balboacapital.com (2026) · <a href="https://lighthousedata.io/data/second-screen-usage-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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