B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

80%

80% -- second screen usage rate for UK mobile internet users under 25 (2011)

Name: Second Screen Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2011 · n=1,300 · World Advertising Research Council (WARC) / Digital Clarity

80% of surveyed UK mobile internet users under 25 used their handsets to communicate with friends while watching television.

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Attribution: World Advertising Research Council (WARC) / Digital Clarity View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2011

Entity

UK mobile internet users under 25

Sample Size

1,300

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

World Advertising Research Council (WARC) / Digital Clarity Primary Tier B

http://www.thinktv.co.nz/insights/articles/ ↗

Confidence: 53/100 Vintage: 2011 Channel: Common Crawl

Source Article

Articles & Opinions

Original Research

World Advertising Research Council (WARC) / Digital Clarity · Original study ↗

Methodology

Digital Clarity survey of 1,300 UK mobile internet users under 25

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

UK mobile internet users under 25: 80% second screen usage rate. Source: World Advertising Research Council (WARC) / Digital Clarity (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-under-25-second-screening-80pct

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<blockquote cite="https://lighthousedata.io/data/uk-under-25-second-screening-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- second screen usage rate for UK mobile internet users under 25<br><small>Source: World Advertising Research Council (WARC) / Digital Clarity (2011) · <a href="https://lighthousedata.io/data/uk-under-25-second-screening-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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