B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- second screen usage rate for tablet/smartphone owners (Q2 2012)
85% of tablet/smartphone owners use their devices while watching TV at least once a month.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
Q2 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
http://sspr.com/social-media-pr/twitters-ads-api/ ↗
Source Article
First Look at Twitters Ads API, Advertising on Twitter
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen cross-platform report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
tablet/smartphone owners: 85% second screen usage rate. Source: Nielsen (Q2 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/second-screen-usage-monthly-nielsen-2012
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<blockquote cite="https://lighthousedata.io/data/second-screen-usage-monthly-nielsen-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- second screen usage rate for tablet/smartphone owners<br><small>Source: Nielsen (Q2 2012) · <a href="https://lighthousedata.io/data/second-screen-usage-monthly-nielsen-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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