B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.92%
1.92% -- click through rate for Google & Microsoft search ads (2025-04)
In April 2025, the median CTR for search ads across industries was 1.92%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.92%
Unit
Percentage
Data Vintage
2025-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bigstarcopywriting.com
Primary
Tier C
https://www.bigstarcopywriting.com/blog/ppc/google-ads-headline-examples/ ↗
Source Article
15 Google Ads Headline & Description Examples
Original Research
bigstarcopywriting.com
· Original study ↗
Methodology
Median benchmark cited by the article; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google & Microsoft search ads: 1.92% click through rate. Source: bigstarcopywriting.com (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-ads-median-ctr-april-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/search-ads-median-ctr-april-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.92%</strong> -- click through rate for Google & Microsoft search ads<br><small>Source: bigstarcopywriting.com (2025-04) · <a href="https://lighthousedata.io/data/search-ads-median-ctr-april-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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